FAQ
01. What exactly does KOA Advisory do?
We help premium brands define what they stand for and turn it into work the market actually sees: brand strategy, activation, events, content and cultural programs. One senior lead owns the engagement from brief to final delivery. Strategy included, execution included, nothing handed down a chain.
02. Are you an agency or a consultancy?
Neither in the traditional sense. KOA is a senior-led advisory practice with full execution capability. You get consultancy-level thinking and agency-level delivery, without the overhead, junior layers and handovers of either.
03. How is KOA different from a traditional agency?
Three commitments. The person who wins your project is the person who does the work. You get honest counsel, including a clear no when a brief does not hold up. And we only build what your organisation can actually execute, because strategy that cannot be operationalised is not strategy.
04. What work can you point to?
Recent lead roles include CUPRA at the Berlinale, delivered end-to-end as Official Mobility Partner of one of the world's most prominent film festivals; CUPRA at Parookaville, one coherent brand presence at one of Europe's biggest electronic music festivals; and Audi at the Rallye Dakar, 15 days embedded as senior content lead across the world's most demanding rally. Detailed case walkthroughs are part of the first call.
05. Which industries do you work with?
Deepest experience in automotive, culture and live entertainment, and premium consumer brands, B2B and B2C, DACH and international. The work is brand-led, not industry-led: the questions a strong brand has to answer are the same across categories. Where category depth is needed, vetted specialists join the project.
06. Who do you typically work with?
Marketing leaders, brand directors, founders and management teams, usually when a project is too strategic for a production agency and too hands-on for a classic consultancy. We work with your in-house team, not around it.
07. What engagement models do you offer?
Three. Project: defined scope and deliverables, built for activations and event windows. Retainer: monthly senior capacity for ongoing brand and content needs. Workshop: one or two days to clarify objectives and define the right first step. Most relationships start with a project or a workshop.
08. How do you price your work?
With a fixed, written proposal against a defined scope, before anything starts. No open-ended day rates, no surprise line items. If budget and ambition do not match, you hear it in the first call, together with what we would do instead.
09. How quickly can you start?
You get a response within 24 hours and a proposal within a week of the intro call. Workshops typically run within two to four weeks, activations follow the event calendar, retainers start with the next monthly cycle. KOA is deliberately small and takes on a limited number of engagements in parallel, so capacity is confirmed before we commit.
10. How do we start working together?
With a 30-minute call: context, timing, scope. No deck required on your end, no pitch theatre on ours. If there is a fit, you receive a written proposal within a week. If there is not, you hear that too, usually with a recommendation for what to do instead.
11. Do you produce content and run events yourselves?
Yes. Concept, production steering and post-production are core capability: photo, video and digital, senior-led throughout. For live experiences we own concept, run of show and vendor steering, and execute with vetted production partners on the ground.
12. How does the specialist network work?
Every project gets a team assembled around the brief: design, production, talent, tech and category experts from a network built over years of working together. You keep one senior point of contact and one chain of accountability. Never more people than the brief needs.
13. Can you work alongside our existing agencies?
Yes, and we often do. On sponsorship and activation projects KOA typically acts as the brand's lead, steering agencies, partners and vendors toward one coherent result. One accountable lead across all parties is usually exactly what has been missing.
14. How do you measure and report results?
Reporting is a deliverable, not an afterthought: story-led documentation of what was delivered, what it achieved and what should improve next time. Success metrics are defined with you at kickoff, before the work starts, not after it ends.
15. Where are you based and in which languages do you work?
Based in Palma de Mallorca, working across DACH and internationally, on site wherever the project happens. Engagements run in English or German, whichever you prefer.